After three challenging years that tested resilience across our industry, the time has come to rise—stronger, smarter, and more united than ever. At Prime Inc., we've not only weathered the storm—we've positioned ourselves for unprecedented growth.  Prime has stayed lean, strong, and true to our core principles. Our drivers are legitimate professionals, our safety and service standards remain top-notch, and our OTIF performance leads the industry. As the market shifts, we're ready to grow, and we want to grow together with our most valued partners. That's why we're extending this invitation to you, one of our top customers, to join us for the 2026 Customer Advisory Board: Time to Rise. This special event is your opportunity to connect, collaborate, and shape the future of our shared success.

Event Details

• Dates: May 4-7, 2026 (Monday arrival through Thursday morning departure)
• Location: Big Cedar Lodge – America's Premier Wilderness Resort, Ridgedale, Missouri
  • Nestled in the stunning Ozark Mountains overlooking Table Rock Lake, Big Cedar offers world-class accommodations, breathtaking natural beauty, and the perfect backdrop for meaningful discussions and relationship building.

What to Expect

• Insightful sessions on industry trends, growth strategies, and Prime's path forward
• Opportunities to share your perspectives as key advisors
• Networking with fellow top customers, Prime's top professional drivers, and Prime leadership
• Relaxing in luxurious, rustic-elegant accommodations surrounded by nature

You're welcome to bring a guest to share in this Prime experience. Space is limited to ensure meaningful engagement, so we kindly ask for your RSVP by March 1^st. Our team will follow up with full details, agenda, and travel assistance.

The past few years have shown what we're capable of enduring. Now, let's show the industry what we're capable of achieving—together. We look forward to rising with you at Big Cedar Lodge.