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2025 Customer Advisory Board Meeting

April 21-24, Big Cedar Lodge (Ridgedale, MO)

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Success isn't found on the wide and easy path—it's earned on the Narrow Road to Gold. At Prime Inc., we recognize that the journey to excellence is challenging, demanding, and traveled by only the most committed. It requires strong relationships, supply chain efficiencies, trust, and an unwavering commitment to provide value through the best service at a lower cost. Together, we forge this road, seeking the Gold Standard for our industry.

This event is about embracing innovation while never losing sight of the human connection that drives success. As we navigate the complexities of the supply chain, we must adopt new technologies that enhance—not replace—the partnerships that set us apart. It takes three sides—carrier, driver and customer—working in sync to reach the pinnacle of success.

Join us at Big Cedar Lodge (Ridgedale, MO) from April 21st – 24th as we explore what it means to be on the Narrow Road to Gold — where dedication, collaboration, and the pursuit of excellence lead us to a future where we all win. Are you ready to drive this road with us?

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Schedule of Events

April 21-24, 2025

Download Itinerary Here

Monday, April 21

ALL DAY ARRIVALSArrivals to Springfield, MO or Big Cedar Lodge (For guests driving)
3:00 PMShuttle departs from Prime to BCL (For guests flying into SGF)
3:00 – 5:00 PMRoom key & packet pickup inside Grandview CC @ BCL
6:00 PMOpening night reception inside Grandview CC

Tuesday, April 22

7:00 – 7:30 AMMeeting Attendees Breakfast @ Grandview CC
7:30 AMPanel | Sustainability
Balancing goals, costs, & regulations
8:30 AM10 min. break
8:40 AMPanel | Market & Future
Navigating market volatility & future trends
9:40 AM10 min. break
9:50 AMPanel | Tech vs. Cost
Optimizing operations in transportation
10:50 AMPost Meeting Discussion
11:30 AMDepart for activities
(Golf, Fish, Spa, Fun Mountain, Cave Tour)
6:00 PMReception & Dinner I Top of the Rock
(Shuttle departs Grandview CC at 5:30PM)

Wednesday, April 23

8:00 – 8:30 AMMeeting Attendees Breakfast @ Grandview CC
8:30 AMThom Albrecht (CRO, Reliance Partners)
9:30 AM15 min. break
9:45 AMDarrel Hopkins (President, PRIME Inc.)
10:45 AMPost Meeting Discussion
11:00 AMDepart for activities
(Golf, Fish, Spa, Fun Mountain, Lunch Lake Cruise)
6:00 PMReception & Dinner I Worman House (on property)

Thursday, April 24

Morning Departures
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