


2025 Customer Advisory Board Meeting
April 21-24, Big Cedar Lodge (Ridgedale, MO)




Success isn't found on the wide and easy path—it's earned on the Narrow Road to Gold. At Prime Inc., we recognize that the journey to excellence is challenging, demanding, and traveled by only the most committed. It requires strong relationships, supply chain efficiencies, trust, and an unwavering commitment to provide value through the best service at a lower cost. Together, we forge this road, seeking the Gold Standard for our industry.
This event is about embracing innovation while never losing sight of the human connection that drives success. As we navigate the complexities of the supply chain, we must adopt new technologies that enhance—not replace—the partnerships that set us apart. It takes three sides—carrier, driver and customer—working in sync to reach the pinnacle of success.
Join us at Big Cedar Lodge (Ridgedale, MO) from April 21st – 24th as we explore what it means to be on the Narrow Road to Gold — where dedication, collaboration, and the pursuit of excellence lead us to a future where we all win. Are you ready to drive this road with us?






Monday, April 21
ALL DAY ARRIVALS | Arrivals to Springfield, MO or Big Cedar Lodge (For guests driving) |
3:00 PM | Shuttle departs from Prime to BCL (For guests flying into SGF) |
3:00 – 5:00 PM | Room key & packet pickup inside Grandview CC @ BCL |
6:00 PM | Opening night reception inside Grandview CC |
Tuesday, April 22
7:00 – 7:30 AM | Meeting Attendees Breakfast @ Grandview CC |
7:30 AM | Panel | Sustainability Balancing goals, costs, & regulations |
8:30 AM | 10 min. break |
8:40 AM | Panel | Market & Future Navigating market volatility & future trends |
9:40 AM | 10 min. break |
9:50 AM | Panel | Tech vs. Cost Optimizing operations in transportation |
10:50 AM | Post Meeting Discussion |
11:30 AM | Depart for activities (Golf, Fish, Spa, Fun Mountain, Cave Tour) |
6:00 PM | Reception & Dinner I Top of the Rock (Shuttle departs Grandview CC at 5:30PM) |
Wednesday, April 23
8:00 – 8:30 AM | Meeting Attendees Breakfast @ Grandview CC |
8:30 AM | Thom Albrecht (CRO, Reliance Partners) |
9:30 AM | 15 min. break |
9:45 AM | Darrel Hopkins (President, PRIME Inc.) |
10:45 AM | Post Meeting Discussion |
11:00 AM | Depart for activities (Golf, Fish, Spa, Fun Mountain, Lunch Lake Cruise) |
6:00 PM | Reception & Dinner I Worman House (on property) |
Thursday, April 24
Morning Departures |



